Research Communication – Tips & Tools

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News

  • With "Smart4Policy," the EU has created a useful tool for self-reflection on your own strengths as a researcher in the field of science-for-policy: Use it to check how your current knowledge stands in areas such as "Policy," "Communication with non-scientific audiences" or "Engaging with stakeholders." Let's go*
  • The first video on Leuphana research topics in social media format is online and more will follow soon!
  • Leuphana's research gifs are online: Check them out on Giphy (or WhatsApp etc.)!
  • If you register for the FIT funding newsletter and subscribe to updates on awards, competitions and transfer, you will be continuously informed about calls for proposals in the field of research communication. Go to newsletter

Workshops & Events

Help

  • The SciComm support team supports and advises scientists and science communicators in the event of attacks and unobjective conflicts in science communication: 07am–10pm, 365 days a year on +49 (0) 157 923 448 04

Hubs – Tools

  • For a comprehensive overview and inspiration on science communication formats, filterable by target groups, visit wissenschaftskommunikation.de.
  • The National Institute for Science Communication (NaWik) provides assistance and suggestions for successful science communication on Wisskomm-Tipps.
  • Become part of the expert database at the Science Media Center (SMC) and help provide the German-language media with sound scientific information on current events.
  • Register as an expert in your field with Forschungsbörse,  Ring-a-Scientist or Skype a Scientist and bring your expertise directly into the classroom for young people all over Germany (also via video conference).
  • Submit articles to lay science platforms, such as The Conversation or The Medium.
  • Do you already produce a science podcast and want to make it more discoverable on the web? At wissenschaftspodcasts.de you can add your podcast to a directory and category. Don't forget: This page collects all podcasts produced at Leuphana.
  • Become a ScienceSlammer at one of the next events: Dates and information can be found e.g. here.

Competitions – Prizes

  • Take part in Fast Forward Science, the video and audio content competition for science, with a film contribution or a podcast. (Info)
  • Apply for the annual Communicator Prize with your completed communication project. The prize for science communication is awarded by the DFG and the Stifterverband. (Info)
  • Network and pitch your visionary research at the international science forum Falling Walls Lab as part of the annual Falling Walls conference (fun fact: Mai-Thi Nguyen-Kim won an award there in 2012, launching her career as a science communicator). (Info)
  • Or present your research in 3 minutes at the British Council's FameLab, the world's largest science communication competition. (Register here)

Recommended Literature

Research and science communication in general

  • Gascoigne et al. (2020): Communicating Science: A Global Perspective (Download)
  • Gerber (2020): Science Communication Research: An Empirical Field Analysis (Open Access)
  • Humm/Schrögel (2020): Science for All? Practical Recommendations on Reaching Underserved Audiences, in: Frontiers in Communication (PDF)
  • Mehlenbacher (2019): Science Communication Online (available online at LUX)
  • European Commission (2018): Making the Most of Your H2020 Project: Boosting the Impact of your Project Through Effective Communication, Dissemination and Exploitation (PDF)
  • WiD (2016): Guidelines for good science PR (PDF)

Storytelling – Writing Understandably

  • Carpenter (2020): The Craft of Science Writing (GVK)
  • Woolston (2020): Words Matter: Jargon Alienates Readers, in: Nature (Open Access)
  • Olson (2018): Don't be Such a Scientist: Talking Substance in an Age of Style (available online at LUX)
  • Olson (2015): Houston, We Have a Narrative: Why Science Needs Story (GVK)
  • Hayden et al. (2013): The Science Writers' Handbook: Everything You Need to Know to Pitch, Publish, and Prosper in the Digital Age

Blogs

  • Gardiner/Sullivan/Grand (2018): Who Are You Writing for?Differences in Response to Blog Design Between Scientists and Nonscientists, in: Science Communication (here)
  • Wilcox et al. (2016): Science Blogging – The Essential Guide (GVK)
  • Dunleavy (2015): How to Write a Blogpost from Your Journal Article (here)

Scientific posters

  • Faulkes (2021): Better Posters (GVK)

Visualization

  • McCandless (2014): Knowledge is Beautiful (GVK)
  • McCandless (2012): Information is Beautiful (available at LUX)

Podcasts

  • MacKenzie (2019): Science Podcasts – Analysis of Global Production and Output from 2004 to 2018 (here)
  • National Co-ordinating Center for Public Engagement – NCPPE (2017): How to......Start Podcasting (here)

Social media in general

  • European Commission (2020): H2020 Programme– Guidance, Social Media Guide for EU Funded R&I Projects (PDF)
  • Bik/Goldstein (2013): An Introduction to Social Media for Scientists, in: PLoS Biologie (here)

X / Twitter

  • Luc et al. (2021): Does Tweeting Improve Citations? One-Year Results From the TSSMN Prospective Randomized Trial, in: The Annals of Thoracic Surgery (here)
  • Cheplygina et al. (2020): Ten Simple Rules for Getting Started on Twitter as a Scientist, in: PLoS Comput Biol. (Open Access)
  • Quintana (2020): Twitter for Scientists (eBook edition)
  • Klar et al. (2020): Using Social Media to Promote Academic Research: Identifying the Benefits of Twitter for Sharing Academic Work, in: PLoS One (here)
  • Lamb/Gilbert/Ford (2018): Tweet Success? Scientific Communication Correlates with Increased Citations in Ecology and Conservation, in: PeerJ (here)
  • Côté/Darling (2018): Scientists on Twitter: Preaching to the Choir or Singing from the Rooftops?, in: FACETS (here)

Video / YouTube

  • Boy/Bucher/Christ (2020): Audiovisual Science Communication on TV and YouTube. How Recipients Understand and Evaluate Science Videos, in: Frontiers in Communication (here)

Social Media in Action

Examples: Science communication in social media**

You don't always have to reinvent the wheel. Look at how other communicators do it, for example:

Instagram

  • Katharina Ruthsatz (Biologist) (katharina.ruthsatz)
  • Stina Börchers (Biologist) (stina.biologista)
  • Andrew Huberman (Neuroscientist) (hubermanlanb)
  • Lex Fridman (AI, Machine Learning) (lexfridman)
  • Quarks (quarks.de)

X / Twitter (Leuphana)

  • Vicky Temperton (@temperton_vicky)
  • Patrick Velte (@patrick01847945)
  • Boukje Cnossen (@boukjecnossen)
  • Claudia Kemfert (@CKemfert)
  • Armin Beverungen (@arminbev)
  • Lynn Rother/Provenance Studies (@Provenance_LUL)
  • uvm.

X / Twitter (Other)

  • Real Scientists (@realsci_DE) – changing subjects/persons
  • DeHypotheses (@dehypotheses) – humanities
  • Hedwig Richter (@RichterHedwig) – history
  • Jutta Allmendinger (@JA_Allmendinger) – sociology of education, labor market research
  • Volker Quaschning (@VQuaschning) – renewable energy systems
  • Simon Meier-Vieracker (@fussballinguist) – applied linguistics
  • uvm.

Podcast

  • Naked Scientists by Cambridge University – changing topics (here)
  • History of the Earth – geology (here)
  • Science Vs. – changing topics (here)

YouTube

  • Kurz Gesagt/In a Nutshell (animation videos (hier))
  • ASAPScience – changing topics (here)

Monitor your Impact

Newsflo (via PURE)

Who is taking up your research and where in the world? The PURE research information system recently added a new feature called "Newsflo" (sic!), which gives you a personal (name-based) press review. The feature provides you with a "real-time feed of news articles with reports from over 45,000 (English-language) news agencies from over 20 countries." Take advantage of this feature and select those results that you would also like to display publicly on FOX (and on your Leuphana homepage). (PURE-Login)

Alternative Metrics

Are you interested in who says what and where on news portals, in social media, in policy documents, etc. about your research? Then install a plugin for alternative metrics in your browser, e.g. the bookmarklet or the Altmetric Donut. These tools visualize the attention you and your research receive online. You can find out how this works here.

Contact

Feel free to direct your questions, ideas, or suggestions to:

  • Dr. Marie-Luise Braun
  • Dr. Wiebke Vorrath

Dr. Katharina Myslowski-Graßmay (on parental leave)

*Liability for Links

The above page contains links to external websites of third parties, on whose contents we have no influence, therefore we do not assume any liability for these external contents. The respective providers or operators of the sites are responsible for the content of the linked sites. The linked pages were checked for possible legal violations at the time of linking. Illegal contents were not recognizable at the time of linking.

**Choice of Examples

The persons and channels listed represent a subjective selection. Their naming does not equate to an endorsement of the content published on the respective platforms.